A Policy Advocacy known as ‘The Think Tank on Nigeria(TTON) has called on Nigerian government to give support grants to the entertainment industry which will aid the production of qualitative and meaningful film productions in the country.
Penpushing reports that, the organization with over 250 membership across the globe made the call in a communique issued at end of discussions centreted on the youth, stressing that government needs to help implement policies that favour the industry.
The meeting conveyed by Engr Dideolu Falobi who doubles as the convener of the platform, explained that with the grants, experts will proffer solutions on how to change the narrative using controlled scripting or type of storytelling to attract producers
‘The Government needs to help implement policies that favour the entertainment industry personnels/ stakeholders for higher profitability e.g. film production, trademark and patent policy, label protection and so on’, the communique emphasised.
Penpushing further reports that, the communique endorsed by 37 members noted that, the policy will aid proper regulation and monitor value standard, which include entertainment ratings, stressing that this would be based on consumers perception and critical analysis by the industry experts
‘These policies will aid proper regulation and monitor value standard such as entertainment ratings. This would be based on consumers’ perception and critical analysis by industry experts. These experts will proffer solutions on how to change the narrative using controlled scripting or type of storytelling to attract producers e.g. giving support grants to initiators of a particular type of story or script’.
Penpushing also reports that, the group pointed out that creativity thrives only in a conducive environment, hence government should shift focus to policies that provide environment for entertainment to thrive.
‘The steady devaluation of Naira and bad economy frustrates the efforts of youths in this sector. Thus, the government should implement policies that will improve the economy of the country. People in entertainment should optimise best practices while guiding against lack of originality and poor content. If looking deeper into the African culture will inspire originality, then content should be sourced from our rich culture’, the communique added.
‘The skill of digital marketing should be acquired and engaged, as it helps in the marketing of ideas and products as well as in the packaging and presentation of services. Effective systems, structures and processes will go a long way in elevating the sector’, the body stated.
‘There is need for restructuring. The sector should look into centralization of production just like the developed countries where nearly every production is done in one place (America – Hollywood and Britain – Pinewood.)’.
‘Thus, a brand should be created and projected to integrate the aspirations of the Individual, the corporation, and the community. The government should support the sector through funds, subsidies, grants and other direct incentives as exemplified by leading economies around the World’.
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