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College of broadcasting introduces training programmes for drivers

The College of Broadcasting affiliated to Crescent University, Abeokuta, Ogun State Capital has provided platform to train drivers as a measure to develop their attitude of professionalism.

Penpushing reports that, Provost of the College, Dr Ayoola Ajasa disclosed this in a statement, explaining that the consult, an offshoot of the College of Broadcasting, Abeokuta, initiators of the training programme intends to equip drivers to safeguard lives, properties, and the brand image of their respective companies.

The statement added that, the training titled: “Enhancing your Brand Image through Drivers’ Attitude”, is  aim is to re-emphasize the importance of drivers to image building, branding, and overall corporate structure of an organisation

‘COBAB Consult, an offshoot of the College of Broadcasting, Abeokuta, initiators of the training programme intends to equip drivers to safeguard lives, properties, and the brand image of their respective companies’, he said.

Penpushing further reports that, Ajasa pointed out that drivers’ attitude to professionalism and good character determines part of a company’s social responsibility that in turn, retains brand loyalty, public confidence and trust.

The provost emphasized the need for drivers to avail themselves of the training programme scheduled to hold on Saturday, July 24, 2021, so as to become strong role models to other drivers and the public as representatives of their organisations.

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