Peak Milk Apologises Over ‘Offensive’ Easter Advert

The management of FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) over its controversial Good Friday advert to celebrate Easter ceremony.

Penpushing reports the apology from the dairy company followed complaint by the Christian Association of Nigeria (CAN) which described the advertorial as “insensitive, offensive, and totally unacceptable, having a message with a dented tin of Peak Milk pierced on two sides with a nail to depict the crucifixion of Jesus Christ.

The Christian body argued that it is considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by their members and all well-meaning Nigerians who share its concerns.

Penpushing further reports that Christian Association of Nigeria (CAN) therefore called on the company to issue an unreserved apology to the Christian community and withdraw the “offensive” advert immediately.

The Corporate Affairs Executive Director of the Company, Ore Famurewa, however, in an apology letter addressed to the President of the Christian body, which was dated 10 April, explained that the post was not intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle,” the statement said.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ. We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”

Penpushing also reports that the organisation assured that it is committed in its unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a recurrence of such in the future. Do accept the assurances of my esteemed regards,” the statement said.

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