BBC LAUNCHES YORUBA, IGBO SERVICES
The statement added that digital content created daily for the website and social media platforms, will cover a broad agenda with a strong focus on audience interactivity, stating that this, is in keeping with the BBC News editorial strategy of not only being news providers but also providing enriching analysis, explainers and features.
In his own remark, Editorial Lead on the project, Peter Okwoche said “Both services will concentrate on original journalism from their target regions but will also feature stories from Africa and the main global stories. BBC Igbo & Yoruba will provide a platform for debate on the main issues of interest to audiences and give voices to a wide spectrum of people. There will also be a strong focus on women.”
Similarly, Head of West Africa, Oluwatoyosi Ogunseye says, “Delivering content and engaging with the Igbo and Yoruba audiences in their mother tongues is authentic, exciting and refreshing. The BBC is passionate about original journalism that adds value and this is what we want to achieve with these services. These platforms will deliver independent, objective and original news to meet the needs of our audiences in Nigeria and West Africa.”
