Penpushing member, Eddy Ademosu bags Ph.D in Mass Communication

A staunch member of Penpushing Media Platform, Eddy Ademosu has bagged a Doctor of Philosophy (Ph D.) in Mass Communication and Media Studies at  Ajayi Crowther University, Oyo, Oyo State.

Penpushing reports that Ademosu who recently successfully defended his Thesis on “Public Relations (PR)  Practice and Brand Management in Nigeria’s Pre and Post 1996 Banking Industry” earned the distinction of the academic degree by conducting an indepth comparative study of the interconnectivity between the reputation techniques of Public Relations(PR) and Brand Management in a financial industry with utilitarian service of over 68 years.

The proactive media practitioner contribution in an abstract to the over 225 pages-study, showed academic knowledge stems from the gap created by previous extant studies in the field of Financial Public Relations (FPR)  with reference to brand management in the Nigerian banking industry.

Penpushing further reports that the research work jointly supervised by Professor Muyiwa Popoola, a specialist in Communication, Media, Politics and Conflict Studies, and currently the Deputy Vice-Chancellor (DVC),  Ajayi Crowther University, Oyo as well as Dr. Segun Ojo, Sub-Dean, Postgraduate School, Faculty Communication and Media Studies, employed mixed qualitative and quantitative methodology to underscore the potency of  Public Relations (PR’s) Adequacy, Relevance and Efficiency (ARE) in bank-brand management.

The study equally established that today’s Public Relations (PR) has advanced beyond the incidental functions of the past to more of strategic communication approaches, validating  the propositions of “Excellence Theory of PR” and “Four-by-Four Model of Strategic PR”.

Penpushing also reports that in the study, Ademosu who is a consummate public relations and brand management practitioner of over 30 years experience (mostly in the banking industry), canvassed for realignment towards digital communication strategies to meet the future bank-brand management’s exigencies, and  counselled Public Relations (PR)professionals in financial service sector to devise strategic approaches that would engender financial knowledge-based stakeholders and build their capacities.

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