BE PROACTIVE IN YOUR DUTIES, VETERAN JOURNALIST, LEKAN ALABI URGES PUBLIC RELATIONS PRACTITIONERS

His words “I want you to know that you serve as an Intermediary between the public and the organisation you are working for, you represent the image of the company or organisation that you are working for”

“Represent your company or organisation well, be loyal to your boss, be vibrant and genuinely know what you are doing and always remember to protect yourself and your duty as a PRO”, the media guru emphasised

He however urged the young Public Relations Practitioners to always seek for advice of the elders in the profession, and they shouldn’t believe technology can solve everything, stating that technology cannot buy experience

In his own remark, Oyo State Commissioner for Art and Culture, Mr Toye Arulogun who represented the State Governor, Senator Abiola Ajimobi, said there is difference between Public Relations and Press Release

“Anybody who want to practice this profession must be courageous and bold enough so that the person can succeed, I want you to know that PR practitioners are the conscience of any organisation, so there is need for a good representation”, he said