Born Nigerian, forever Nigerian: Why de-marketing our country is not an option
By Olalekan Shoyinka
As we step into 2026, this message serves as my New Year charge to the good people of Abeokuta South Local Government, to citizens of Ogun State, and to Nigerians at home and in the diaspora. It is a call for reflection, responsibility, and renewed patriotism.
Relocating from Nigeria in search of opportunity is a personal decision and one that deserves respect. Some Nigerians were born or raised abroad and still proudly identify with this country. Others remain here, convinced that despite the challenges, Nigeria can sustain their dreams. All these choices are legitimate. What is not acceptable, however, is the deliberate de-marketing of Nigeria by those who carry Nigerian blood.
We must ask ourselves hard questions: What do we gain by constantly portraying our country as hopeless? What future are we shaping for our children when we amplify despair rather than solutions? A nation is more than a passport or a place of residence; it is identity, heritage, and responsibility. Nations happen to their citizens — both in moments of progress and in periods of difficulty— and Nigeria is no exception.
Yes, Nigeria faces serious challenges. Insecurity persists in parts of the country, and governance gaps remain. These realities cannot be denied. But we must also be honest: which nation is without its own troubles? Americans openly lament gun violence, racial profiling, and social inequality. Europeans speak of discrimination, economic pressures, and coordinated security threats. Every nation faces peculiar problems. Nigeria’s challenges are real, but they are not unique, and they do not define the totality of who we are as a people.
Patriotism is not blind praise. It is constructive loyalty. It is the courage to speak truth with purpose and the discipline to criticize in ways that strengthen rather than destroy. The duty of Nigerians — wherever we may live — is to contribute positively through ethical leadership, civic engagement, enterprise, innovation, and community service. De-marketing our country does not fix our problems; responsible action does.
I believe in Nigeria. I believe this land, created by the Almighty, is one where many of us are destined to thrive and achieve greatness. I am proudly made in Abeokuta, and I reject the narrative that nothing good can come out of this country. Nigeria is a great nation with resilient people. As our democracy continues to mature, so too will our collective wellbeing — if we remain committed to building rather than tearing down.
I have only one country. If you choose to live abroad, do so with dignity and pride in your roots. But do not de-market Nigeria for those of us who have resolved to stay, believe, and work — legally and peacefully — for solutions. Allow us the space to pursue our convictions that Nigeria will be great.
As we begin this New Year, I invite all true patriots — men and women who are ready to sacrifice self-interest for the common good — to join the United Premier Movement (UPM). It is a gathering of like minds committed to peaceful democratic renewal, beginning from Abeokuta — the cradle of civilization — and expanding to other cities across our nation.
Nigeria remains our home. Criticize her, when necessary, but never abandon her. Question leadership, but never de-market the country that gave you identity. Born Nigerian, forever Nigerian — this is our duty, our resolve, and our shared future.
Happy New Year, and God bless the Federal Republic of Nigeria.
Honourable (Chief) Olalekan Shoyinka popularly called Ayinla Egba is Convener, United Premier Movement (UPM)
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